Study On The Application Of Trackers Culture In The Packaging Design Of Tourist Souvenirs In Badong Shennongxi

With the gradual prosperity of tourism industry,tourism industry is also developing rapidly.The traditional tourism industry has not been able to adapt to the current environment,and needs to develop more innovative ideas and methods.As a part of it,souvenirs also need to be changed and improved accordingly.Souvenirs represent the culture and image of tourist attractions.However,in the past,there are a lot of homogenized packaging of tourist souvenirs,which is especially worrying.The main research content of this paper is how to apply the best strategy to the packaging design of the tourist souvenirs.The culture of Badong traitor is not only the national treasure of the local Tujia people,but also the cultural treasure of the Chinese ethnic minorities.Badong traitor has a long historical background.In the past,because of the inconvenient transportation,the people could only walk by water,but the poor natural terrain conditions,as well as the lack of power boats at that time,so they had to work by manpower,so this great career was born.At the same time,the packaging design of the tourist souvenirs of Qianfu culture in shennongxi of Badong has not been paid attention to,and needs to be promoted to a large space.This paper discusses the two concepts of Badong’s traitor culture and tourist souvenirs,emphasizing the importance of cultural inheritance and communication and the urgency of innovation in tourist souvenir packaging design,which also represents the author’s research purpose and position,combining traitor culture with tourist souvenir packaging design,combining the current market environment and social green and other new requirements,and the needs of consumers.Finally,through the in-depth study of the culture of the cilia,the graphic elements,materials,colors,logo and layout design in packaging design are extracted.It fully embodies the culture of the cilia in every detail of the packaging design,grasps the details and catches the attention of the consumers.In a serious and rigorous research attitude to complete,showing the arduous studyof the future generations of the Padang traitor spirit.Using the learned professional knowledge and skills,we will improve the packaging design of the tourist souvenirs of the qianfu culture in shennongxi,Badong,and create a brand image of the qianfu culture.We will spread the qianfu culture and the tourist souvenirs of the qianfu culture in shennongxi,Badong to the whole world and make a contribution to the local society.