Packaging Design Of Jingzhou Tourist Souvenirs

Tourist souvenirs are a kind of goods with local customs and customs.They have both collection value and commemorative significance.They can also give tourists a new memory of folk culture and local customs.The packaging of tourist souvenirs is an important carrier reflecting local culture,which has the functions of protection,beautification and promotion.It can not only effectively disseminate regional culture,but also improve the grade and added value of souvenirs.Therefore,on the basis of literature research,field research,case analysis and interviews,this paper studies the local culture and tourism souvenir market in Jingzhou.This paper analyses the present situation of the packaging design of Jingzhou tourist souvenirs and the characteristics of Jingzhou culture in tourist souvenirs,and then carries out a new design of the souvenir packaging with pertinence and purpose.It focuses on excavating the cultural characteristics and elements of Jingzhou,starting from the integration of souvenir packaging into Jingzhou's regional cultural orientation,from the positioning of the emotional needs design concept,and taking the tiger seat and bird drum as its starting point.The design elements include graphic innovation design,color innovation design and expression innovation design.Through the souvenir packaging design further show jingzhou tour resources and the Chu culture of bright.