A Study Of The Application Of Yi Cultural Elements In Southeast Yunnan Tourist Souvenirs Design

With the continuous progress of the epoch and the prosperity of the society,the tourist industry is prospering with a flourishing trend.Tourist industry is the unity of material civilization,spiritual civilization and political civilization.Meanwhile,tourist souvenirs are handicraft gifts that are conveniently designed and filled with regional and ethnic cultural features.They are the business cards of the tourist attractions as well as tourist commodities with the value of collection and appreciation.By taking the application of Yi's cultural elements in the design of tourist souvenirs in Yunnan as the research object,this thesis tries to absorb nutrients from Yi culture elements and give new artistic charm to it by generalizing Yi culture systematically,refining,deducing and carrying forward the typical Yi cultural elements,which helps to demonstrate the ethnic identification of tourist souvenir designs in Yunnan and enrich its profound cultural heritage.The first chapter introduces the research significance as well as purpose of the application of Yi cultural elements in the design of tourist souvenirs in Yunnan,and summarizes each research contents of the thesis.The second chapter elaborates the Yi cultural elements,analyzes the related concepts of tourist souvenir design,and finally makes a correlation analysis of the Yi cultural elements as well as Yunnan tourist souvenirs.The third chapter,which is the focus of this thesis,mainly analyzes the specific application of the Yi cultural elements in the design of tourist souvenirs in Yunnan,discusses the refinement and transformation of Yi ethnic elements,the extraction and deduction of Yi's design pattern,and the promotion and communication of Yi's folk custom elements in the design of tourist souvenirs in Yunnan.The fourth chapter,which is also the key chapter of this paper,concentrates on discussing the value of the application of Yi culture elements in the design of tourist souvenirs in Yunnan and analyzing its practical value,aesthetic value as well as cultural value.The fifth chapter is the conclusion and prospect of this research.This thesis takes the application of Yi cultural elements in the design of tourist souvenirs in Yunnan as the guide to carry on the related research.Firstly,itdemonstrates the process of the “content” as well as “artistic concept” in the design of tourist souvenirs in order to bring consumers a new aesthetic experience.In addition,The Yi culture could survive toughly through combining the Yi cultural elements of and the carrier of tourist commodities with the avant-garde ideas and artistic intuition.Secondly,the integration of Yi cultural elements and the design of tourism souvenirs could demonstrate the Yi's " culture" and " thought",which brings a new design perspective to tourist souvenirs in Yunnan.In this way,it helps visitors to achieve visual aesthetic enjoyment and spiritual cultural needs,shows the characteristics and style of Yi culture,creates the Yi tourism culture environment of symbiotic in education,promotes the sustainable development of Yi cultural resource,builds a bridge for the promotion of Yi culture,and achieves the integration as well as the development of tourist economy and Yi culture.