| With the rapid development of the current society, the tourism consumption market has been growing rapidly. The packaging of special products has also played a more and more important role in the development of tourism economy and the rapid spread of regional culture. Because the specialty of the production of the enterprise is not enough attention to the product packaging design, the growing spiritual and cultural needs of consumers are not better met, leading to the current characteristics of the product packaging market is relatively messy. Because of the weak design consciousness and the economic interest drive, some special product packaging design similarity phenomenon is serious,lack of artistic value and local characteristics. It is very important to carry on the deep understanding and promotion to the special product packaging design of the region.Therefore, the study of the regional color in the packaging design has practical significance.In our country, regional culture is generally refers to a geographical scope of endless,distinctive features, until today still can have an impact on the traditional culture, is within the scope of the natural, moral traditions and customs and other civilized expression. It is in a specific area within the context of the combination, which marked the traces of the region,with unique features. Tianjin has a profound cultural heritage, a wide range of traditional folk art, modern design, an important source of resources from these traditional folk art.However, Tianjin does not have a clear tourism brand image to promote these folk art to a better direction, nor a good specialty packaging design to promote its development.Therefore, the packaging design of tourism products into the "Tianjin" brand to promote the city of Tianjin regional culture, folk art, there is a very important practical significance.This paper starts from the characteristics of tourism souvenirs, further investigation and analysis of the market has emerged on the souvenir packaging design of the status quo and problems, and to find a breakthrough in packaging design issues. Secondly, this paper analyzes the packaging design of tourist souvenirs influenced by local culture, compares the packaging design of special products in different regions at home and abroad, and cooperates with the advanced design concept. Through the research of regional culture and case analysis, the author summarizes the influence of regional culture Of the specialty packaging design features and causes, explore ways to solve these problems. Then, from the comparative analysis of the branding of domestic tourism, the paper analyzes the successful brand image of "hospitality Shandong" and the brand image of "drunk and colorful Guizhou", thus establishing brand-new tourism image of Tianjin, integrating the packaging design of souvenirs . In this paper, the use of eco-design concept in packaging is also mentioned. In the end, the future of tourism souvenir packaging is forecasted. It is expected that each product with regional characteristics will be facing the world by the brand, regional, modern and ecological design concept. |
