Portable Packaging Design For Huizhou Wood Carving Tourist Souvenirs

With the improvement of people's living standard and the development of tourism,tourism has become a new way of life.Followed by the increase in the demand for the tourist souvenir market,tourist souvenirs not only represent the culture and characteristics of the tourist destination,but also reflect the appreciation and taste of the tourists.Due to the strong mobility of tourists and the restrictions on the quantity and weight of the goods carried,tourists will also consider whether the package is convenient to carry when they buy souvenirs.Through the analysis and positioning of the package design of tourist souvenirs,this paper puts forward the strategies and methods for the packaging design of Huizhou woodcarving souvenirs,namely,to carry forward Huizhou culture and to facilitate tourists to carry and conform to the concept of ecological sustainable development.The article first expounds the background of the tourist souvenirs and the concept of Huizhou wood carving,and puts forward the main purpose and function of the package design of tourist souvenirs,that is,to promote the economic development of the region and carry forward the regional national culture through effective design.Secondly,on the basis of investigating and analyzing the present situation of the domestic and foreign tourism souvenirs packaging development,we find out the reason why the packaging design of our tourist souvenirs is relatively lagging behind,such as not carrying forward the national culture,not convenient for the consumers to carry,and so on.Third,through the investigation of the Huizhou woodcarving market,the cultural background,artistic expression and production technology of Huizhou woodcarving have been grasped,so that the packaging design and Huizhou woodcarving are better coupled.Fourth,the design concept,method and technology of Huizhou woodcarving tourist souvenirs packaging are carried out.The following features are highlighted: packaging and decoration,the use of Huizhou culture extraction elements and symbols;packaging structure,through portable structure to solve the carrying problems of people in the process of travel;packaging materials,environmental protection and Light quality is the first choice.