Research On The Application Of Qin Embroidery Visual Elements In The Design Of Tourist Souvenirs

Embroidery is an important way of expression in traditional Chinese art.As an intangible cultural heritage in Shaanxi,Qin Embroidery has a unique artistic style.Its colorful decorative themes reflect local spiritual beliefs and folk customs.If analyze Qin Embroidery from a design perspective,We must use contemporary products as a carrier to analyze and interpret its constituent elements.Qin Embroidery tourism souvenir is a creative product that integrates regional culture and folk culture and is convenient for tourists to carry,while meeting the development needs of Qin Embroidery.From the perspective of the application of Qin embroidery visual elements in the design of tourist souvenirs,this study systematically classifies,visualizes,and stitches the three visual elements of Qin embroidery patterns,colors,and patterns to create a new culture for them.Artistic charm and help improve recognition and communication.Qin embroidery is different from traditional folk embroidery.It is a brand-new embroidery that has its roots in the family.Its patterns,colors,and stitch patterns are all very design-oriented.These attributes give Qin embroidery artistic and cultural value.This research investigates,organizes,analyzes,and deduces from four aspects.The first chapter expounds the research background and significance of the application of Qin Embroidery visual elements in the design of tourist souvenirs through the collection and arrangement of data,and analyzes and summarizes the research status,research content and methods.The second chapter analyzes the form of Qin Embroidery visual elements,and analyzes the definition and demand characteristics of tourism souvenir design,and then analyzes the correlation between the two.The third chapter uses the visual elements of Qin Embroidery as the starting point to analyze the application methods in tourist souvenirs,that is,the classification and application of pattern elements,the inductive use of color elements,and the derivative use of stitch pattern elements.The deduction of the form facilitates the design and application of the product.Chapter 4,the rebirth based on Qin Embroidery visual elements can be applied in different styles.From the perspective of target audience analysis and product design positioning,select suitable elements for souvenir design,and verify from both cultural and practical aspects.Feasibility of research methods.