Research On The Design Of Qixun County’s Tourist Souvenir Based On Li Shizhen Culture

In recent years,the tourism industry has become one of the pillar industries of China’s economic,but also we can see the market of the tourism souvenirs,as an important part of the tourism industry,is developing slow.And also the design level is lagging behind.There are still a lot of similar products with low quality,lack of cultural connotation and brand image and other issues.It can not fit the shopping markets of domestic and foreign tourists.Therefore,the urgent problem to be solved is how to design a cultural characteristics and connotation of the tourism souvenirs.Li Shizhen is a great medical scientist of the Ming Dynasty in China.Also he is a master of traditional Chinese medicine culture.But his cultural thought ripple in the modern human society hardly.And his cultural spirit is buried into the torrent of history.This phenomenon makes us reflect.At the same time,Qichun County as the hometown of Li Shizhen is still unknown to public,and as the tourism industry of the characteristics of Li Shizhen is still in semi-development state.The relevant tourist souvenirs design and development reflect the cultural connotation of Li Shizhen hardly.Therefore,this article aims to tap Li Shizhen cultural composition system and to design and development of Qichun tourism souvenirs which will put Li Sjzhen culture into Qichun tourism career.And through the tourism souvenirs of the mobility,commemorative,cultural,it is shaping Qichun tourism Souvenirs of Li Shizhen cultural brand,carrying forward and developing Qichun Li Shizhen’s cultural spirit and tourism characteristics.Thus solving the problem of cultural connotation of tourism souvenirs,features are not prominent,no brand image and other problems.This paper firstly analyzes the cultural composition of Li Shizhen with his background,achievements,and then analyzes the characteristics of Qichun tourism and the development of tourism.It clarifies the relationship between Li Shizhen culture and Qichun tourism and Qichun tourism souvenirs.Then,it introduced the method of cultural symbol extraction and the representative design symbols are extracted from the humanistic culture,medicine culture,Tao culture and health culture which can reflect Li’s thought better than others.The design symbols are realized by modeling,graphic,color and material.And use Qichun tourism souvenirs as an example to illustrate the Li Shizhen cultural design symbols extraction and its application process.Finally,through the systematic analysis of Qichun tourism souvenir design theory based on Li Shizhen culture,this paper discusses the related issues of Qichun tourism souvenir development,and studies the design strategy of integrating Li Shizhen culture into Qichun tourist souvenir.At the same tme,the author through the.:investigation,summed up the Qishun existing souvenirs and their market development status,to find out the lack of exploration of the design direction,so that the final design results from the existing Qichun tourism souvenirs improved and Li Shizhen cultural and souvenirs two Direction of the design practice.This paper has five stages:theoretical research,information accumulation,problem research,method construction,design practice and conclusion.It mainly adopts field investigation method,literature research method,system analysis method,theoretical application practice method,etc.Medical and cultural souvenirs to lay the foundation for the design and development,but also for other characteristics of tourism souvenirs to provide a theoretical basis for reference and design reference.