Research On The Design Of The Tourist Souvenirs Based On The Hainan Culture

Hainan as China’s first international tourism island, the special geographical conditions gave birth to the rich tourism resources and unique culture of Hainan. Li brocade outstanding performance as the Hainan cultural and Li culture, is one of the original symbol of the culture of Hainan cultural expression and Li.Through literature survey and field research in kind combination of five dialects Ha, Qi, Run, Race, Meifu has a representative dialect clothing system to analyze the argument Li brocade has a distinct regional, artistic characteristics, and to explore the relative lack of problems to solve The tourist souvenirs design theory proposed design method based on cultural characteristics of tourist souvenirs, hope, designed for tourist souvenirs theoretical studies provide some reference value. On the other hand, the Li brocade organic integration into the design of tourist souvenirs, with its unique culture, artistic expression to enhance the design of the Hainan tourist souvenirs and hope that the Hainan tourist souvenirs by virtue of this uniqueness can improve the tourism market today is full of similar rough, the status of featureless shape with Hainan brand "tourist souvenirs series, to attract domestic and foreign tourists, Hainan’s tourism revenue growth and increase the income of the minority compatriots play a positive role, while Li brocade based tourism Souvenirs express artistic, moral nature of the times more memorable collection value, and shoulder the important mission of the spread of inheritance and protection of local the Li culture and Li brocade,is a modern interpretation of the traditional folk culture and continuation of the tradition of non-intangible cultural heritage effective measures with long-term cultural and practical significance.Tourist souvenirs focused largely on economic and tourist class monographs and journal articles related to industrial design and Li brocade less.in the thesis a study is carried out on the Hainan cultural and Li cultural, in particular, Li brocade hidden behind the cultural connotation and aesthetic taste, and provide reference for the study of Hainan tourism souvenir design principles and methods.In the study of design principles, the design principle of tourist souvenirs and products are similar, but there are some differences with products based on design principles. First, the cultural pulse Order of the cultural era, cultural differences, material technology principle of "nearest" is more targeted regional culture, and secondly, the level of market demand and serialization principles and humane and practical the principle of coexistence is based on the trend of folk culture tourism, tourists buy psychology and behavior, tourist souvenir market theory analysis studies, more market demand.On the design method of tourist souvenirs is one of the kinds of products, but there are commemorative special attributes, can’t simply apply the shape, function, materials technology, product design, and should be increased to highlight the tourist souvenir commemorative culture. Exploratory pattern symbol, color extraction and folk forms of abstract cultural application, perfect tourist souvenir design method. In addition, the combined branding and protection, promotion, product quality and design elements to consider in order to protect the design method of tourist souvenirs.The author used the tourist souvenir design method based on Li brocade, the completion of the combination of design innovation and practice on traditional folk culture and modern tourist souvenirs, to some extent, the overall research and practice of interpretation of the "Only the nation, is the world" design ideas, confirmed by culture and design exist in a symbiotic relationship of mutual benefit, and that culture is the basis of design, and cultural needs of modern design to reflect. On the other hand, this process also proved tourist souvenirs design is to be based on a unique tourist destination, rarity, rich tourism resources, the use of modern design concepts and tools to develop people-oriented, practical, innovative but without losing the traditional or folk cultural flavor souvenirs.