Application Research Of Hezhou Hakka Regional Cultural Symbol In The Design Of Tourist Souvenir Packaging

After commemorating the 40 th anniversary of reform and opening-up,we have welcomed the 70 th anniversary of the founding of the People’ s Republic of China.Our country’s economic construction has made tremendous achievements in the past70 years,people’ s material culture level has been constantly improved,and more and more people begin to seek the satisfaction of spiritual culture.With the rapid development of domestic tourism in this context,domestic tourism reached 5.539 billion person-time and 5.13 trillion yuan of income in 2018.The quality has been continuously improved,thus forming a market pattern of coordinated development between domestic and international tourism.In recent years,many tourist attractions have gradually realized that local culture plays an irreplaceable role in the development of tourism industry.It can not only spread local culture,but also increase its cultural value by extracting local cultural symbols and applying them in tourist souvenirs,thus enhancing the value of tourist souvenirs.Therefore more and more tourist attractions begin to attach importance to development and design of tourist souvenirs gradually.Hezhou of Guangxi Zhuang autonomous region is located in the eastern part of Guangxi and connected with Hunan and Guangdong.It collects Baiyue Culture,Cantonese Culture and Central Plain Culture.Over the past two thousand years,the Xiaohe ancient road has witnessed the historical changes of Hezhou and gradually formed a unique landscape with multicultural integration of Hezhou.In recent more than 10 years,Hezhou has vigorously developed the tourism industry,attracting a large number of foreign and domestic tourists..In the long process of history,hakka regional culture in hezhou has been deeply integrated into all aspects of the local.This paper will carry out a research on the application of hakka regional cultural symbols in the packaging design of tourist souvenirs in hezhou,so as to provide some referential Suggestions for the development of local characteristic tourism and promote the healthy development of local tourism.……...