Study On Optimization Of New Product Development Process Of Dongyu Company

The automobile industry has the characteristics of high consumption level,large output value scale,large industrial span,large technical difficulty,and high industry correlation.It is an important symbol for evaluating a country's economic strength,technological capabilities,and industrial level.It plays a very important role in the global economic structure.With the continuous growth of global automobile production and sales,the domestic and foreign automobile industry markets have also made considerable progress.Auto Accessories are auto parts used inside and outside the car body to protect and style the appearance of the car body and improve the performance and comfort of the car.The automotive supplies industry is affected by different geographies,cultures,national characteristics and consumption habits in different regions of the world.It has the characteristics of being greatly influenced by culture,having more personalized needs,fast product updates,more product varieties,more suitable models,and higher quality requirements.Therefore,the huge quantity,large-scale R & D and production models of past auto parts companies have been unable to meet the needs of the vigorous development of the automotive products industry with multiple varieties,small batches,and rapid iterations.As the standard leader and leading enterprise of the domestic automotive supplies industry,Dongyu Company,after more than 20 years of continuous investment in R & D and innovation,is guided by product development,and the new product development has completed the transformation from generation processing to independent design and production.And found a new product development mode which is more suitable for the automotive products industry,which provides a strong guarantee for the rapid development of the company.In recent years,with the continuous expansion of sales categories and production scale,some problems have occurred in the development of new products of Dongyu Company,which has caused complaints from customers and manufacturing departments,and it cannot fully meet the company's established indicators,and can no longer be well.Support the company's development needs at this stage..Based on the actual situation of Dongyu Company,this article introduces the current status of Dongyu's new product development process,analyzes the delivery time,cost and quality indicators of Dongyu's new product development,and locks in the analysis process Clarify the problems that need to be solved and the root causes behind the problems,classify the root causes,use theoretical tools such as ASME,concurrent engineering,QFD and PMO to formulate a scientific and reasonable optimization plan,and give an implementation plan for the developed optimization plan And the requirements of safeguard measures,and finally summarized the entire research process.