Study Of APQP-based D Company Automotive Product Development Process Optimization

After more than ten years leaping development,China has become a great power of automotive industry gradually,and occupies an important position globally.With the China automotive industry grow-up,the speed slowed down,and the competition is fiercer and fiercer,so the major auto makers hope to upgrade the car-models quickly to meet personalized demand of consumer,so that they can obtain more market share.Quick model-upgrade means the new products need to launch faster and faster.Since the automotive industry with very complex chain,it requires all suppliers' coordination and cooperation in the development and iteration.It would be a new challenge to supplier of the whole value chain of automotive industry in cooperation with the OEM,as well as product quality control and development timing guarantee.How to ensure the product development process,how to complete the new product development successfully in a shorter time,meanwhile keep the development quality and improvement,is a systemic problem,of which the most important is to have a mature and effective product development process.Mature and effective product development process,can make a balance in time,quality and cost,will provide customers with low cost and high quality products,which has been highly recognized by customers,and improve the competitiveness of company,so that can gain more market share.With more globalization,the mature and effective product development process is weapon in the competition,especially in the automotive industry.However,since Chinese domestic automotive suppliers started late and market rapid development,few suppliers have a mature product development process system,especially in the new product development process according to the company's own development status and characteristics of the development of the automotive industry.With the increasingly mature and stable,it is a good opportunity for the domestic automotive suppliers to improve product-development process,and achieve industrial upgrading.D company as one of the China local automotive supplier that emergence with auto market booming in China,in order to thrive in the fierce competition,to improve their new product development process,to meet the company development situation and development characteristics.A good product development process can use the shortest time with the lowest cost and the best quality products,which can meet customer demand.This paper analyzes the product development process of D company,using interview method,benchmarking method and 5WHY analysis method.With a detailed study of D company's product development process,then analyze the causes of the problem,and optimize the process according to APQP.At last,author try to evaluate the effect of the product development process after optimization.The significance of this paper is not only to carry out the optimization of D company product development process so as to improve its competitiveness globally,and more important is to remind all Chinese local automotive suppliers and all Chinese local companies,it is time to calm down and think.If you want to become bigger and stronger,you should learn advanced management concept and scientific method,then plan and manage the business accordingly,rather than just rely on low price.This is the further of domestic automotive supplier.