Research On New Energy Power Generation Business Development Strategy Of Jilin Electric Investment Co.,LTD

At present,China’s electrical energy is mainly thermal power generation,accounting for about 56% of the total power generation.Thermal power generation is a high-energy-consumption industry and has a greater impact on the environment.With the gradual deepening of China’s supply-side reforms and the enhancement of environmental protection,sustainable and clean new energy power generation has become the main direction for the development of China’s power industry in the future.New energy power generation mainly refers to the generation of electricity from wind and light energy,including wind power and solar power.Compared with traditional thermal power generation,new energy power generation has two advantages.One is that the basic energy used for new energy power generation is renewable energy,and the other is that it has less impact on the environment during the energy conversion process.Based on the above advantages,there is still much room for new energy power generation in China.This article takes Jilin Power Investment Co.,Ltd.(hereinafter referred to as "Jilin Power Investment")as the research object to study its new energy power generation business development strategy.First of all,it explains the basis for selecting the topic,the significance of the research background and the research methods.With the current increasing emphasis on environmental protection in China,the development of Jilin Power Investment Corporation in the direction of new energy power generation business is in line with the national trend of low-carbon environmental protection.On this basis,the basic situation of Jilin Power Investment Corporation and the current status of new energy power generation business are introduced,including product sales revenue and profitability of the new energy power generation business,organizational structure,and financial status,and the current new energy resources of Jilin Power Investment Corporation are pointed out.The quality of photovoltaic modules is not high,management efficiency is low,and cash flow is tight.Further use the PEST analysis model to analyze the external environment such as the policy,economy,technology and society of Jilin Power Investment Corporation;use the Porter Five Force Model to analyze the degree of competition of the industry where Jilin Power Investment Corporation is located;Analyze the internal resources and capabilities and culture of the energy generation business,objectively evaluate the advantages and disadvantages of the company’s internal environment;finally,use the SWOT model to conduct a summary analysis of the company’s advantages,disadvantages,opportunities,and threats to prepare for strategic choices.Finally,the company’s development strategy formulation and implementation were studied.The short-term strategic development goals of the new energy generation business of Jilin Power Investment Corporation are: the company’s installed capacity of new energy power generation in the next five years will exceed 7 million kilowatts,and participate in the new energy power generation component industry chain to ensure new installed capacity And quality,relying on cost leadership to become a first-class new energy power generation enterprise.The medium and long-term development strategy aims to: diversify the development of emerging energy industries such as hydrogen and energy storage,and become a leading smart energy supplier.The internal management of new energy power generation business should be optimized for corporate culture,personnel training and introduction,organizational structure,etc.,to make it a powerful driving force for development strategies,combined with strategic safeguards,to ensure that strategic goals can be successfully completed.Based on the research on the development strategy of new energy power generation business of Jilin Power Investment Corporation,this paper believes that China’s new energy power generation industry still has a lot of room for development.Jilin Power Investment Corporation can combine its own advantages to become a backward integration strategy and related diversification strategies to become Smart energy companies with strong profitability have contributed to reducing China’s fossil energy consumption and environmental protection,while also providing some ideas for the new energy power generation industry to improve its strategic management level.