The Research On Developing Strategy Of Jiangsu SY Company

In recent years,the international situation has changed drastically.Starting from the Sino-US trade war,the development of globalization and the originally thriving international trade pattern have become confusing.In addition,since the arrival of the disaster of the COVID-19,there have been changes in the supply and demand pattern caused by the varying rates of resumption of work in various countries,sharp fluctuations in raw material prices,and crazy increases in international logistics.This is even more head-on for companies engaged in international trade.The competitive landscape Becomes more complicated.From the World Climate Conference to the present,countries around the world have issued policies to encourage and support the replacement of traditional energy by new energy sources.In 2020,China has also put forward the goal of carbon neutrality and carbon peaking.As one of the representatives of new energy,the wind power industry has experienced rapid development in recent years,but at the same time it has to face the pressure of lowering product prices in the era of parity after the cancellation of electricity price subsidies.In the above context,how companies continue to maintain sustainable development,expand domestic and international market shares,and formulate and implement appropriate development strategies will be important issues facing companies.This article takes Jiangsu SY Technology Company as a case study for development strategy.First of all,inspect the real situation of SY company to understand the basic situation of the company,the status quo of operation and business,and the existing problems.In addition,PEST analysis,competitive environment analysis and SWOT analysis under Porter’s five forces model were carried out on SY company,and the opportunities and threats,advantages and disadvantages were sorted out,and SO strategy,WO strategy,ST strategy,and WT strategy were obtained..Then according to the analysis results,based on the mission and vision of SY company,the development strategy goal was formulated,the strategic positioning was clarified,and the business layer strategy of SY company was determined to adopt a differentiated strategy and a centralized strategy.At the same time,in terms of functional strategy,in production,R&D and supply chain services are three aspects of competitiveness construction,so that these three aspects complement each other,contribute to each other,and support each other,forming a three-core center,stable integration of multiple units,and finally forming the core competitiveness of the system.Finally,for the effective implementation of SY’s development strategy,safeguard measures have been formulated in terms of organizational structure,process system,human resources and informatization.