Research On Service Quality Evaulation And Promote Strategy Of ZT Home Decoration Company

In the increasingly saturated home decoration market,the competition become more and more intense between home decoration company,the price gap of product become smaller and smaller between home decoration company,characteristic is blurred gradually.As the generation after 80 s and 90 s with stronger intention to invest in decoration,they becomes the main force of consumption gradually.The young group pay more attention to the environment and more pursue for quality of life,so that the home decoration company in addition to pay attention to the product and price,but also need to pay attention to the company's overall service quality.ZT home decoration company was established in 2006,with many years of project construction and integrated operation experience,has a certain share in the market,but with the market is increasingly saturated,the competition between companies is becoming more and more fierce,ZT home decoration company's profit is gradually declined,customer flow is reduced and other problems.This paper takes ZT home decoration company as the research object,from the service quality of ZT home decoration company,such as facilities,design,construction and materials,using the assessment tool SERVQUAL,combining the feature of ZT home decoration company service and link,such as pre-preparation,interior finish and furnishing,then through the 5 dimensions to design the customer satisfaction questionnaire.Analyzing the problem of service quality accord to the results of the questionnaire,and put forward targeted measures,which can make ZT home decoration company continue to maintain high customer evaluation and brand awareness in the fierce market competition,and get more customer favor and market recognition,promote the healthy and sustainable development of ZT home decoration company.Meanwhile,the conclusion of this paper and the promotion measures can provide a certain reference for other home decoration companies,it is helpful to improve the service quality,customer satisfaction and service quality management.