Research On Service Marketing Strategy Optimization Of DG Home Decoration Company

With the development of China’s social and economic life and the improvement of residents’ income level,the demand for home decoration services is increasing,and the competition in the industry is very fierce,prompting enterprises to constantly explore and improve their core competitiveness.In the context of consumption upgrading,the people’s demand for a better living life is rising,and the demand for living quality and living services is increasingly strong.As an important part of the living demand,home decoration also ushers in new development opportunities,especially.With the rapid development of the real estate industry for more than ten years,the home decoration industry has also ushered in a period of rapid development.Relevant enterprises are also facing an increasingly fierce market competition environment.From technology,supply chain to customer service and customer relationship management,the competition is increasingly complex at different levels.At the same time,the entry threshold of China’s home decoration industry is relatively low,leading to a large number of decoration enterprises,increasingly rich home decoration brands and service models,making the market competition in the home decoration industry extremely fierce,especially in the recent two years affected by the epidemic prevention and control and the complex political and economic situation at home and abroad.Under the current market competition environment,the home decoration environment must build effective marketing strategies to improve the competitiveness of enterprises.This study takes DG Home Decoration Company as a case,based on marketing theory,customer service system and other theories,analyzes the customer service marketing strategy environment of DG Decoration Company,including the external macro environment,market competition environment analysis and internal environment analysis,carries out questionnaire survey,combines data analysis to find out the existing problems,and designs the customer service marketing strategy optimization plan of DG Decoration Company,It is pointed out that DG Decoration Company’s customer service marketing strategy optimization objectives,principles and ideas should integrate the customer marketing of the home decoration company with the strategic development and strategic direction of the enterprise,adhere to the basic principle of customer-centered,and the overall planning of products,services,personnel,etc.should reflect the customer-centered business process and overall strategy,while making full use of big data,computer and Internet technology,Improve the efficiency and pertinence of customer service.Based on the optimization process,the content of the optimization scheme is designed.It is mainly optimized from seven aspects of the 7Ps theory,and finally puts forward the guarantee measures for the implementation of the customer service marketing strategy optimization plan of DG Decoration Company.It mainly includes changing the management and service concept,improving the organizational structure,improving the incentive and assessment mechanism,optimizing the refined management of customers,strengthening the technical support and optimizing the human resources support.This thesis can increase the research results of relevant home decoration enterprises in theory,enrich relevant cases,provide theoretical reference for peer enterprises in research,and also provide a certain path for the sustainable development of DG Company.It mainly focuses on the research of customer service marketing strategies of DG Decoration Company,looking for the current challenges and marketing deficiencies of customer service marketing strategies of DG Decoration Company,The analysis of the current problems and causes of the customer service marketing strategy of DG Decoration Company can play a positive role in improving the level and quality of customer service for the enterprise itself,increasing customer stickiness,and ultimately improving the competitiveness of the enterprise.