Research On Customer Satisfaction Improvement Strategy Of F Decoration Engineering Company

With the continuous development of China’s economy,product competition has become increasingly fierce,and a buyer’s market has been formed in many industries,while the ultimate object of the products and services provided by enterprises is customers,so the study of customer satisfaction has received the attention of many domestic enterprises.In the current environment,the market share of F decoration engineering company has been eroded by other companies and the gross profit margin has been squeezed to a certain extent compared with the previous period.Therefore,this paper aims to propose management suggestions for F decoration engineering company to improve customer satisfaction through the establishment of customer satisfaction index model,so that it can better meet customer expectations and satisfy customer needs,and also provide theoretical and methodological references for other enterprises in the industry to measure customer satisfaction.This paper firstly refers to the literature on customer satisfaction and reviews the relevant theories and analytical tools to provide a theoretical basis for the development of customer satisfaction assessment of F decoration engineering company.Secondly,the PEST model and Porter’s five forces model are used to analyze the business situation of F decoration engineering company,and it is proposed that the external environment will cause dynamic changes of market opportunities and threats in the decoration engineering industry,which will affect the behavior of each decoration engineering company and also affect the perception of customers.Then,combined with the actual situation of F decoration engineering company,this paper takes ACSI model as the basis and introduces the factor of corporate image in European customer satisfaction index model,and constructs a customer satisfaction index model containing five measurement elements of corporate image,customer expectation,perceived quality,perceived value and customer complaint.Again,the research data of customer satisfaction of F decoration engineering company were collected by means of questionnaires,and statistical analysis was conducted.Finally,based on the customer satisfaction scores of corresponding indexes,strategies and suggestions for improving customer satisfaction of F decoration engineering company are proposed.This paper hopes to improve the competitiveness of F Decoration Engineering Company in the industry through the study of customer satisfaction,to continuously improve internal production and operation methods according to customer expectations and demands,and to promote the improvement of management capabilities as well as the improvement of corporate profitability.