Research On Marketing Strategy Of CSC Architectural Decoration Engineering Co.,Ltd

In recent years,with the rapid development of the real estate market and the sharp increase of the number of houses,the industry of construction and decoration ushered in a huge development space.Residential decoration is not only a measure of the level of people's material living standards,but also an important sign of people's quality of life.With the gradual increase of national average income,people have higher requirements for the residential environment,which will greatly increase the output value of new residential decoration and second-hand housing redecoration in the market,and also promote the average cost of decoration in the construction industry.The entry threshold of building decoration industry is low,and the market competition is more fierce.With the continuous establishment of most decoration companies,many companies are faced with the situation of being eliminated by the market.The coexistence of rapid development and decline has become an industry common status.The marketing strategy is the key to the development and survival of small and medium-sized home decoration enterprises such as CSC decoration company in such a market environment.Enterprises should establish a consumer centered business philosophy,define the target market,and flexibly adjust their products,pricing,channels and promotion strategies according to the continuous changes of the market,so as to strengthen the internal management of enterprises to obtain a long lasting competitive advantage.On the basis of combing the marketing theory,this paper makes clear the definition and connotation of the relevant theory,which lays a theoretical foundation for the optimization of the marketing strategy of CSC decoration company.Using SWOT,pest and five forces model analysis tools to analyze the internal and external environment and marketing status of CSC decoration company,and find the existing problems in the current business process.Through the results of consumer questionnaire survey,the consumer preference and target market are determined.The marketing strategy is optimized and improved based on the business data in recent years,and the current internal marketing organization structure and management measures are adjusted and improved.