Study On The Service Quality Promotion Of T International Cruise Home Port

Since 2006 domestic cruise industry officially began,after more than 10 years of high-speed development,the cruise market in China has gradually developed into the world’s second largest cruise market.With the expansion of the cruise industry in China,the demands of cruise passengers and cruise companies on service quality become higher and higher,and the competition among cruise ports becomes more and more fierce.The capacity and level of service during cruise ports directly affect the competitiveness in the cruise market.Due to the outbreak of the Covid-19 in early 2020,the cruise companies have suspended international cruise ship sailing worldwide,and domestic cruise ports have been suspended from cruise servicing.During this period,domestic cruise ports such as T International Home Port should pay attention to the improvement of their service quality,in order to promote a high-quality development of cruise industry after the domestic cruise market recovery.Taking T International Cruise Home Port as the object,this thesis analyzes the disparities of the service quality between T International Cruise Home Port and other cruise home ports.Based on SERVQUAL questionnaire and special interview methods,this thesis makes a wide survey on the relevant cruise companies,cruise agencies,cruise passengers,port operators and the governments,and makes further efforts to analysis of the disparities and service quality of T International Cruise Home Port.Finally,according to the analysis and research results,this thesis puts forward some suggestions for the improvement of the service quality in T International Cruise Home Port.Through the discussion of T International Cruise Home Port,this thesis puts forward 12 suggestions to improve the port’s operating environment,consummate the industrial chain of cruise tourism industry,guarantee measures to improve port service quality and formulate the policy of industry support.On this basis,other domestic coastal cruise ports can also make the promotion strategies adapting to their development environment through the discussion of this thesis,and jointly promote the development of domestic cruise market.