Research On The Competition Strategy Of CGICOP "Sino European Train" Project Under The Background Of The Belt And Road Initiative

"The Belt and Road" is the greatest practice of the community of common destiny for all mankind,an important starting point for China's participation in the reconstruction of the international order,and an important support for China's peaceful rise.This significant national initiative will benefit China and the world,not only building a new channel for China's opening up,but also an important carrier of industrial upgrading.There are many energy storage companies along the line,but they are faced with obvious backwardness in technology,economy and other aspects.The development of manufacturing industry is slow and there is a large space for improvement.As a developing country,China has experienced the same period,however,nowadays China's economy can make up for these countries' situation along side,which can be described as win-win.Many countries are our neighbors.How to use economic reciprocity as the starting point to make the best use of geographical advantages is an urgent problem for us to solve.China has a vast territory with unique advantages for each region and industry,therefore,how to make full of these advantages is the focus of this paper.This paper is mainly aimed at analyzing the operation methods and summarizing experience based on the "Sino European Train" project,which is launched by the China GanSu International Corporation for Economic and Technical Cooperation(hereinafter refer to as "CGICOP")in the past two years under the guidance and orientation of the Belt and Road Initiative national policy,to understand the significance of the "Sino European Train" to the foreign trade enterprises in GanSu and other inland provinces under the background of "the Belt and Road Initiative" and to enhance the competitiveness of the foreign trade enterprises in the inland provinces.This paper made the competitive strategy and strategic implementation and evaluation by which the analysis of internal and external environment to promote the analysis of competitive strategy based on the strategic objective analyses of the background and significance,content and method,theory and review.Among which the internal environment analysis consists of three parts: internal resource analysis,class advantage analysis and internal environment summary analysis.The external environment analysis is mainly composed of PEST Model,Five Forces Model,competitors and their summary and evaluation.The PEST model is applied to analyze the macro-environment of CGICOP,and the main factors affecting the future development of CGICOP "Sino European Train" project are summarized from the external environment analysis.Through the analysis of internal resources evaluation,the competitive potential of "Sino European Train" project to make full use of resources and capabilities is concluded from the analysis and summary of internal environment.The SWOT model is used to analyze the current foreign business development situation of CGICOP "Sino European Train" project,to sort out the strengths,weaknesses,opportunities and risks,and to formulate enterprise development strategy.The QSPM matrix is also used to evaluate the strategy selection and determine the final strategy.Finally,this paper used the Trade Gravity Model to predict the future development direction of enterprises and the scope of related business expansion.