Research On The Competitive Strategy Of Air China Inner Mongolia Co., Ltd. In The Context Of The Belt And Road Initiative

“One Belt and One Road” refers to the “Silk Road Economic Belt” and the “21st Century Maritime Silk Road” respectively.In September and October 2013,Chinese President Xi Jinping proposed a cooperation initiative to build a new “Silk Road Economic Belt” and the “21st Century Maritime Silk Road”.The Inner Mongolia Autonomous Region has a vast territory,bordering the three provinces of northeast China,Hebei,Shanxi and Shaanxi.As a bridgehead in the northern China,the Inner Mongolia Autonomous Region is also adjacent to Russia and Mongolia,and is in an important position of "One Belt and One Road" land transportation.To realize the sustainable development of the neighboring countries of "One Belt And One Road" and make more countries accept the usage of China’s technology and China’s standards,the first step is to realize the "connectivity" between China and the countries along the routes,which includes the four-in-one connection of air,sea,land and network.Relying on the national "One Belt and One Road" initiative,China’s civil aviation will face precious opportunities for development.Civil Aviation of China is continuing to promote the "Open Skies" policy,which will give birth to an international hub airport with international radiation capacity,and at the same time will give competitive airlines a good opportunity to develop.In addition,during the “13th Five-year Plan” period,the country is making every effort to build a comprehensive transportation system.Inner Mongolia Autonomous Region is also speeding up the construction of road network.Air China co.,Ltd.(hereinafter referred to as "Air China Inner Mongolia co.,Ltd)in the Inner Mongolia as the first domestic airlines in the Inner Mongolia Autonomous Region,the initiative into the national strategy,national" much starker choices-and graver consequences-in planning,and development opportunity,to Air China company to maintain the leading position in the region of Inner Mongolia,enhance competitiveness has important practical significance.This article is in the national " One Belt and One Road " background and under the condition of the Inner Mongolia autonomous region advantage,with Air China in Inner Mongolia as the research object,in the macroscopic level and industry level two dimensions to the external environment analysis,in-depth analysis of our country,Inner Mongolia Autonomous Region of political environment,economic environment,social culture environment and technical environment;At the same time,this paper also studies the air transport market environment in China and Inner Mongolia Autonomous Region under the background of "One Belt and One Road" initiative,analyzes the degree of competition in the domestic and Inner Mongolia Autonomous Region aviation market,and explores the potential of the company.In addition,based on the operating data of Air China Inner Mongolia in 2018,this paper deeply analyzes the internal financial situation,operating ability and marketing ability of Air China Inner Mongolia,sorted out the advantages and disadvantages of Air China Inner Mongolia,and explored a road of reform and development of Air China Inner Mongolia under the "One Belt and One Road" initiative.