Research On The Competition Strategy Of XJ Company Xinjiang Regional Market

Driven by the "One Belt And One Road" strategy,Xinjiang regional economy has been developing rapidly,and the industrial structure is undergoing transformation and upgrading,which has provided great development space for XJ company.On the other hand,Xinjiang has become a key investment area for advanced enterprises at home and abroad,and the competition in the power equipment market in Xinjiang is increasingly fierce.How to develop Xinjiang regional market becomes an important topic of XJ company.This article from the "area" all the way to the XJ company brings the development opportunity of the regional market has carried on the comprehensive research of Xinjiang,analyzed the market's main rival in Xinjiang,studied the XJ company market development present situation and future prospect in Xinjiang area,surrounding the XJ company network,the network outside the two big markets,for smart grids,intelligent power supply and energy saving,new energy three big markets business analysis,put forward the network can be used in a market leader in market competition strategy,make good use of its industry directly under the identity of the advantage,in view of the smart grid market completes the plan formulation,technology innovation,participation in industry leading customer requirements.Addition by followers of market competition strategy,and actively build core big customers,establishing strategic cooperative relations,to play its full product and the advantages of flexible cooperation mode,reducing the gap with the main competitors,enlarge market share.In terms of safeguard measures,the paper puts forward the guarantee measures such as giving full play to the advantages of policy,strengthening internal guarantee,improving innovation ability and carrying out professional marketing.Through the argumentation of XJ company analysis,we can fully tap the current phase characteristics of the Xinjiang regional market strategy,and through the way of strategic adjustment and deepen the reform,promoted XJ company under the background of "area" all the way to realize the innovation and breakthrough.As important state-owned equipment production enterprise,in development planning and development tide,must with the aid of structure adjustment strategy,optimize the industrial resources and reasonable using ways such as location advantage,realize the innovation of the industry to upgrade.In conclusion,through the analysis and research of this paper,it can not only better meet the needs of users,but also drive the business development of XJ group company in Xinjiang regional market.