Research On The Design Of Traditional Handicraft And Cultural Creative Products Based On Cultural Value

With the rapid development of cultural and creative industries,cultural and creative products have become the most important part in the current and future product design and production.Cultural and creative products are of great significance to improve people's quality of life,enhance the existence value of culture in people's life,and make culture applicable to people's life.At present,the concept of social consumption has changed from economic consumption to cultural consumption,but the demand for high-quality cultural products has a great contradiction with the poor design products that are flooding the market.The reason is that in the process of production and design of traditional handicraft cultural and creative products,there is a phenomenon of taking culture as marketing means,and the relevant projects of handicrafts and product design take interests as the first.As a result,the design of cultural and creative products is seriously lack of cultural connotation,national cultural characteristics,and the wrong positioning of creators.In order to solve the above problems in the design of handicraft cultural and creative products,improve the cultural value of handicraft cultural and creative products,make the handicraft cultural and creative products return to the true face with culture as the core value,and change the current situation of the handicrafts market.First of all,we need to analyze the relationship among people,culture,products and cultural values from the perspective of cultural value theory,and clarify the close relationship between culture and handicraft products.Taking "cultural value" as the guiding ideology of handicraft cultural and creative products design,starting from the essence of culture and the basic meaning of cultural value,this paper explores the design motif of handicraft cultural and creative products,and explores the methods of products meeting people's material and spiritual needs.Secondly,based on the Chinese traditional aesthetic thought,the perfect combination of traditional culture and contemporary design needs,shape the performance mode of the specific application of the cultural value of handicraft cultural and creative products.From the four elements of "Virtue","goodness","elegance" and "beauty" cultural value design,this paper analyzes the specific performance of cultural value of handicraft cultural and creative products.Through the research of cultural value design elements of handicraft cultural and creative products,a set of concrete and feasible design and performance mode is formed for the promotion of cultural value of handicraft cultural and creative products.Guide the design concept of handicraft cultural and creative products,endow themwith applicability,culture and art aesthetics in real life,act on people's real life with rich forms of expression,and improve the existence value of handicraft cultural and creative products and people's satisfaction with handicraft cultural and creative products.The formation of the four elements of cultural value design "virtue,goodness,elegance and beauty" performance mode has promoted the cultural value of handicraft cultural and creative products,activated the development path of traditional handicrafts,and laid a solid foundation for the revitalization of local cultural industry.It endows handicraft cultural and creative products with profound humanistic and social significance,and makes them become high-quality cultural products close to people's lives and respond to the demands of the times.So as to realize the prosperity of cultural and creative industries,promote the progress of contemporary handicraft cultural and creative product design,and promote the inheritance and development of Chinese traditional culture.