The Innovative Research Of Traditional Chinese Handicraft In The Design Of Cultural Creative Products

As an important part of Chinese traditional culture,traditional handicraft has not only the artistic form,but also the human civilization.In modern design,Chinese traditional handicraft unique artistic charm,its natural material sense of intimacy,and skin contact,integrated builders and tools,free expression way has an important influence and Enlightenment to modern design in various fields.However,due to the collision and challenge of traditional culture is the social and political reform,the reform of economic system and in the process of globalization and modern culture,traditional technology and mechanical technology,National Geographic World and other factors,the future of traditional handicraft Chinese facing a severe test.The rise of cultural creative industry provides a new direction for the development of China traditional handicraft: the cultural and creative products as its new material carrier,so that the design is no longer isolated,narrowing the distance between people and products,make the products have not only use value and cultural value.But in the cultural and creative product design as a kind of carrier China traditional handicraft,combination of the two,one can give strong historical atmosphere for the cultural and creative products,so that it is no longer monotonous,lack of traditional culture;on the other hand,can be the pursuit of traditional handicraft Chinese philosophy thoughts,aesthetic ideas and craftsmen attached to the spirit of cultural and creative design products show.China traditional handicraft future development needs to seek development opportunities in the market today,is not only a series of measures through the museum exhibition,non-material cultural heritage,the establishment of laws and regulations are protected,more importantly,the rise of the moment of the cultural and creative industries for the inheritance of traditional crafts brought hope to traditional cultural and creative products crafts physical carrier through innovative design,combined with consumer psychology and spiritual needs of the people,can create a modern aesthetic and functional requirements of the traditional handicraft cultural creative products.This topic by China traditional crafts as the research content,cultural and creative products as the research scope,innovative design as the core of study has made research on theory and application of innovative design in the cultural and creative products in the traditional arts and crafts.Through the multi-level analysis of the cognition and China of traditional crafts and cultural and creative products,in-depth analysis of China traditional handicraft development status in the cultural and creative product design and problems,put forward to the cultural and creative products for new forms of physical carrier,from the aesthetic thought and modern design concept,product design and market development factors and the Internet model four aspects of how to create modern people with the aesthetic and functional requirements of innovative cultural and creative products,seeking more space for future development of traditional crafts China.