Research On Qufu Tourism Cultural And Creative Product Design

In the context of the era of experience economy and cultural and tourism integration,integrating regional culture into tourism and cultural creative products for development and design is not only an important means for economic transformation,scenic upgrades,and cultural and tourism integrated development,but also a better understanding of scenic spots for tourists.The necessary measures to obtain a pleasant experience and promote the economic development of the scenic area.Qufu,the hometown of Confucius,has abundant natural and cultural resources.The Confucian culture that originated here is the core of Yangyang Chinese culture.In recent years,Qufu has made significant progress in cultural tourism.However,in the design and development of tourism cultural and creative products,there are still problems such as prominent homogeneity,insufficient cultural resources mining,weak brand awareness,and low digitization.Closely backing to the "big tree" of Confucian culture,starting from the interests of tourists,digging into Qufu’s human and natural resources,developing and designing unique Qufu tourism and cultural and creative products,so that Confucian culture is given a "new" life.It is imperative to promote the creative dissemination of Qufu regional culture and the creative development of tourism economy.Based on the research on the development status of tourism cultural and creative products at home and abroad,combined with the current survey of Qufu tourism cultural and creative products,this article discusses how to design and develop tourism cultural and creative products with Qufu characteristics.The main contents of this article include: First,from the theoretical level,taking the development of tourism cultural and creative products and consumer demand as the starting point,analyzing and sorting out the actual needs of consumers for Qufu tourism cultural and creative products,integrating Qufu ’ s regional cultural resources,Find the convergence of regional culture,creativity and design,and put forward the design and development path of Qufu tourism cultural and creative products.Second,from a practical level,based on the design and positioning of Qufu tourism and cultural and creative products,study the extraction and transformation of Qufu regional culture into an illustration language that consumers are willing to understand,and rationally apply it to the design of tourism and cultural and creative products.To broaden Qufu’s existing tourism and cultural and creative product categories;thirdly,taking the design and development of tourism cultural and creative products of " Gift of Confucian" as an example,explore the feasibility of Qufu tourism and cultural and creative product design and development,and carry out its marketing channels Analyze,in order to achieve the effect of attracting ideas.This research has certain reference significance for developing practical,beautiful and unique Qufu tourism cultural and creative products,enhancing the popularity and influence of Qufu cultural tourism brand,better disseminating and promoting Confucian culture,and promoting the development of Qufu tourism economy.