Research On The Design Practice Of Tourism Cultural And Creative Products In The Context Of Rural Revitalization

In the context of the implementation of the rural revitalization strategy,rural tourism is in the ascendant,which also promotes the vigorous development of tourism cultural and creative industries.The deep integration of cultural tourism industry has significantly improved the level of economic development.Rural tourism has gradually become an important force and pillar industry to promote the development of rural economy,providing an opportunity for the living inheritance of rural culture.With the continuous expansion of tourism market demand,people have put forward higher requirements for the quality of rural tourism cultural and creative products.Through research,it is found that there are still problems in the current rural tourism cultural and creative market,such as product homogeneity,unclear brand positioning,and shoddy cultural and creative products.Cultural and creative products,as an artistic carrier containing rural traditional culture,will highlight the important design value,Combining rural cultural resources with tourism cultural and creative products,better reflecting the connotation and vitality of rural culture,designing and developing cultural and creative products with rural regional characteristics,and improving the quality of rural tourism cultural and creative products,is one of the important ways to promote the rapid development of rural tourism industry,and is also the focus of this paper.This topic summarizes the current situation of rural tourism cultural and creative products in Tengzhou by integrating the rural revitalization strategy and the definition of tourism cultural and creative products,combining the methods of literature research,field survey and case analysis,and perceives the local rural tourism cultural atmosphere through field survey and questionnaire survey to meet the expectations and needs of consumers for rural tourism cultural and creative products,combining innovative design strategies and methods,Deeply excavate and refine the rural cultural resources,local specialties and other elements of Tengzhou City,construct the symbol system of the design of "Tengzhou Good Rites" rural tourism cultural and creative products,explore the design element transformation ideas,design strategies,visual presentation methods,etc.of Tengzhou rural tourism cultural and creative products from theoretical summary to design practice,integrate cultural symbols into design practice,and create rural tourism cultural and creative brands with local characteristics.