HY Group Road Passenger Transport Competitiveness To Enhance Countermeasures

As one of the important transportation modes in China,road transportation plays an important role in the economic development and the improvement of people's life quality.With the rapid development of China's economy,the competitive situation of road transport industry has changed greatly,and the external environment that road transport enterprises are facing is also undergoing profound changes.At present,people can travel in a variety of ways.Road passenger transport is at a disadvantage in many choice items,because passenger transport is neither fast nor suitable for long-distance travel,passenger transport industry in the whole transport industry in a relatively weak position.This paper takes HY Passenger Transport Group Company as an example to study the development process of passenger transport industry,problems exist,and according to the case put forward the optimization road of passenger transport industry development.Hy Passenger Transport Company was founded in 1949,is the earliest collective professional transport enterprises in Xinyang,Xinyang is one of the two major professional transport groups.However,the Hy passenger transport group,a transportation enterprise in the third and fourth-tier cities,has been more seriously affected by the high-speed development of trains,planes,private cars,etc..Passenger transport has created negative impressions such as slow,disorderly and station stations for people to travel,this brought not small impact to passenger transportation industry.Firstly,this paper expounds the purpose and significance of the research and summarizes the relevant literature.Then through the connotation and elements of the competitiveness of highway passenger transport enterprises,the five elements of the competitiveness of highway passenger transport enterprises are industry positioning,resource factors,service capacity,technical factors,corporate culture,and the elements of the competitiveness of passenger transport enterprises,and the main issues of this paper are put forward.Then it analyzes the current situation of hy group combined with the four elements of SWOT analysis,and obtains the strategic choice for the development of hy group.Then it analyzes the current situation of the competitiveness of hy group,and finds out the opportunities for the development of hy group in the process of analysis: improving the service quality of passenger transport company,improving the working efficiency of passenger transport company,improving the technical level of equipment use andmaintenance And building a good corporate culture.Based on the analysis of Swot,this paper puts forward the bottleneck of the development of passenger transport industry,and puts forward the strategy of the development of passenger transport industry.For example,positioning the target market,improving the talent structure,building the service platform,strengthening the brand building,cultivating the corporate culture,etc..It provides a useful theoretical support and practical choice for passenger transport enterprises to enhance their competitiveness.