| With the increasingly severe international economic and trade situation,frequent trade frictions between China and the United States,threats from alternatives such as railway and air transport,and stringent environmental requirements of the International Maritime Organization,global container shipping enterprises are facing increasingly fierce competition.How to survive in the cruel competition,develop and grow their enterprises? Improving their competitiveness is particularly critical.As a member of container shipping enterprise CMA,the author will analyze and evaluate the factors affecting the competitiveness of CMA Asia-Europe services from the perspective of Asia-Europe services,and put forward corresponding countermeasures.Firstly,this paper studies the relevant theories of enterprise competitiveness and literature review at home and abroad.Through the study and analysis of enterprise competitiveness theory and core competitiveness,we can put forward some countermeasures which have guiding significance for the actual operation of CMA Asia-Europe services.Secondly,according to the product characteristics,development status of CMA Asia-Europe services and competitors’ situation,analyze the environment with competitors: based on the internal environment,analyze the strengths,weaknesses,opportunities and threats of CMA Asia-Europe services;based on the external environment,analyze the industry competitors,substitution and bargaining power of supplier and demander.Then,the factors affecting the competitiveness of CMA Asia-Europe services are analyzed,and the corresponding model is established by using the analytic hierarchy process(AHP).The evaluation index and its weight are determined,and the consistency test is carried out.Thus,a questionnaire of fuzzy evaluation is designed.Through the investigation of many experts,peers and clients,the competitiveness index of CMA and its competitors in Asia and Europe can be calculated,and the corresponding countermeasures can be put forward through the weight of the evaluation index.Through the investigation and calculation results,we can draw a conclusion about the key factors affecting the competitiveness of CMA Asia-Europe services,so we can put forward solutions and means to improve them.This paper mainly analyses and copes with the competition and challenges of container shipping enterprises in the future by improving brand competitiveness,expanding customer bases,strengthening information construction and providing new end-to-end logistics solutions. |
