Product And Packaging Design Of Suqian Cultural Tourism With The Theme Of Xiang Yu

"Shi Ji.Xiang Yu Ben Ji" records: Xiang Ji's hometown is Xiaxiang.Now we call it Suqian.In addition to abundant natural tourism resources,culture of Xiang Yu is the most potential cultural resource of Suqian.There are many researches on Xiang Yu in academia.This article makes use of regional cultural advantages to design and study Suqian's cultural tourism products and its packaging design in order to promote the cultural tourism economy in Suqian.This paper takes culture of Xiang Yu as the research content to design and study the package of culture of Xiang Yu tourism cultural,creative products and local special products.First of all,during the research process of the subject,I have been read through various materials to sort out culture of Xiang Yu and sorted out the representative elements of Xiang Yu's culture in Suqian.Secondly,I have been consulted a lot of domestic and foreign literature on cultural travel products and packaging design.Based on the analysis of the information of excellent cultural travel products at home and abroad.Therefore,I conclud the cultural travel products of suqian should have the design principles of culture,brand and practicality.It also puts forward the design ideas of mining cultural elements,developing and creating cultural and creative brands.Finally,culture of Xiang Yu's is combined with Suqian tourism products in a modern graphic way.By increasing the cultural nature of Suqian's tourism products and creating a brand of Xiang Yu's culture,it will contribute to the local economic development of Suqian.The purpose of this article is to use visual graphics to integrate the abstract Xiang Yu culture into the packaging design of cultural tourism products in Suqian.Furthermore,it will enrich the Xiang Yu cultural system,promote the inheritance and development of Xiang Yu culture,improve Suqian's cultural tourism product theory,increase the popularity of Suqian culture,and expand research ideas for the subsequent development and design of local tourism products.