| The region is rich in property and geographical location,and has three major cultures: hakka culture,song city culture and red culture.Especially hakka culture has profound cultural heritage and historical value.With the rise of tourism,the national characteristic industry has also emerged.Therefore,the tourism specialty is a symbol of the external image of gannan culture.But in terms of the special local product sales market,the product packaging is in a state of a dilemma,the packing way tend to be the same,no local characteristics,the lack of cultural connotation,packaging visual perception and use of the experience is very difficult to cause the purchasing power of consumers.This design topic through visiting survey of jiangxi area special local product market,analyzes the present situation of research on packing,but also to a comprehensive understanding of jiangxi regional characteristics of hakka culture and explore,gannan area is rich in culture and product resources.Then,in the packaging design method,combined with the present situation of packaging in the market,integrate with regional characteristics,and pay attention to cultural integration and innovation in product packaging.In the design of packaging,with reasonable design methods to extract the hakka local-style dwelling houses building and patterns,the ethnic color extracting graphic elements such as restructuring,deconstruction deformation,reflect on the packaging.Through this topic of gannan tourism local products packaging to improve overall unity,has established the embodiment of the hakka culture on the packing and application category,and the design of the packaging practice inspection,summarizes the characteristics of special local product ingredients element used in specialty packaging technique of expression.To make the packaging design works of local products have new visual sense and cultural influence. |
