Research On The Theme Creative Design Of "The Story Of Xiang Yu" In Suqian Xiang Yu’s Hometown

The continuous development of globalization and informatization has changed people’s production and lifestyle.The abundance of mass economy has made people pay more attention to "spiritual consumption",which promotes the continuous development of cultural and creative industry.At the same time,the country has introduced various supporting policies for cultural and creative industry to help cultural & creative design flourish in such a context.As time is moving on,heroes are necessary.Xiang Yu is a typical representative hero of the era,which still has important meaning for promoting and inheriting his heroic character and spirit in contemporary society.This article takes "The Story of Xiang Yu" as the theme and cultural & creative design as the carrier.It methodologically analyzes the significance of Xiang Yu’s cultural inheritance and the continuation of his spiritual connotation at present times through documentation method and field research method.In terms of practical research,it systematically analyzes the cultural & creative design problems,opportunities,difficulties and audience found in the current scenic spot of Xiangyu’s Hometown,combing the cultural & creative design theories to clarify the positioning,principles and methods of this theme through questionnaire surveys,field interviews and case analysis.The article conducts a series of deep research and exploration on the cultural & creative design of "The Story of Xiang Yu" to explore the available elements of cultural connotation.The story content is extracted based on historical facts and the design of ornamental elements in the era of Chu and Han is extracted from the construction and internal furnishings of Xiangyu’s Hometown,which combines the story content to make the comb through exaggerated historical figures,modern traditional symbols and diversified design.And the theme characters and auxiliary characters,as well as the logo design of "The Story of Xiang Yu",the illustration design of story content and the visual style construction of "The Story of Xiang Yu" are all created to carry out the creative design and application of the theme of "The Story of Xiang Yu".