| With the reform and opening up,China’s economy has been developing rapidly.Expanding the scale of the automobile industry,China has entered the era of automobile The rapid development of the automotive industry,car 4S stores in 1998 officially entered the country.Springing up in the land of China.Car 4S store sales has become the mainstream of China’s auto sales model.Personnel management is a dynamic concept,and it involves administrative environment,human environment,market environment,organizational environment and other factors,it is necessary to use dynamic research attitude to shape enterprise employee incentive model.Effective incentive mechanism can make the enterprise human resources management get twice the result with half the effort,and to solve human resources incentive problems of small and medium-sized enterprises,can also unify the thought and behavior of employees,encourage team work and make contribution for the enterprise.Recent years,although the development speed and scale of SD car 4S shop are increasing rapidly,but there are still many employee motivation issues existing which including the salary management system is not perfect,clear training mechanism has not been established,management pattern is too conservative and the constrained enterprise culture construction etc.Therefore,need to re-survey SD car 4S shop employee incentive situation and conduct a systematic and scientific research.In this paper,the combination of domestic and foreign mature incentive theory and experience model,draw its essence and ideas.At the same time,through analysis of the features and causes of the SD car 4S shop staff incentive problems of fully and accurately,the advantages of enterprise staff: staff generally hard-working professionalism,team are keen to catch up with the flexible thinking of learning atmosphere,respond to changes in the market and more stable staff structure.The core of establishing the perfect incentive mechanism is to analyze the needs of employees,in appropriate ways,countermeasures to improve the incentive to develop a full range of employees,so according to the above characteristics,combined with the previously introduced incentive theory,the learning performance of enterprise incentive,German enterprises + technology + quality + flexible team,through the improvement of employee,salary incentive,employee organization motivation,job training,occupation planning and incentive,SD car 4S shop enterprise culture incentive measures,in accordance with SD 4S shop status and development needs,make human resources management work toward a better direction,leaping development of power enterprise scale. |