Study On The Development Strategy Of Hunan Dongfanghong Residence Industry Co.,Ltd

The development of China's architectural industrialization is faced with great opportunities under the situation of economic and social development in the new era.The national “twelfth five-year“ planning strategy provides new opportunities for the development of architectural industrialization.The construction market also has a broad prospect due to the construction of large-scale affordable housing.The rapidly growing housing demand also stimulates the rapid development of the housing industry,but the rapid development of the construction industry also generates serious problems.For Hunan Dongfanghong Residence Industry Co.,Ltd,under new opportunities and challenges,how to define the enterprise strategic orientation and development direction in the new period and accomplish the strategic goal has become an important subject for the enterprise.By combining the concepts of housing industrialization,this paper based on the theories of enterprise strategic management,vertical integration strategy and management,this paper makes a thorough analysis of the macroscopic environment faced by the company by using pest managing tools,and uses the Porter five-force model to estimate the competition of the company in the industry.At the same time,using the SWOT analysis method to integrate the advantages,disadvantages,opportunities and challenges brought by the enterprise,and combining the company's mission,overall strategic objectives and the actual situation of the current housing industrialization development,it is decided that the Hunan Dongfanghong Residence Industry company should implement the vertical integration development strategy at present.and define the company's internal company level,business level and functional level of strategic choice.At the same time,according to the internal situation and the development of the external environment,the company put forward the implementation steps of the vertical integration strategy,and emphasized that the company will gradually implement the vertical integration strategy by adjusting the organizational structure,developing the enterprise's advantageous business and entering the relevant upstream and downstream enterprises.This paper provides a more accurate and reliable decision-making basis for hunan dongfanghong residential industry co.,ltd.to seize the opportunity to define its strategic positioning and development direction,achieve its strategic objectives,andimplement its strategic mission in the new industrial environment.At the same time this paper have a very high reference for Hunan Province and the country to explore the development of other similar businesses under the new situation.