The Design And Research Of The Building Facade Sign Of The Chinese Baroque Block In Harbin

Today,the economic and social development is very fast,the traditional historical and cultural architecture can effectively play its role and integrated into the modern commercial society,has become one of the research topics of many scholars.Building facade commercial advertising board is mainly refers to the paste in the tall building facade of outdoor billboards,due to its ability to heighten the atmosphere of the business,and create a three-dimensional effect,stimulating consumption,gradually paid attention by the society.Harbin City,the Baroque blocks in the protection of update policy,the formation of both the historic and commercial block,the building elevation commercial billboard design the same unique.However,due to the planning management and the design level,there are a lot of problems in Harbin City,the Chinese Baroque block building facade commercial billboards and traditional culture block,the existence of serious conflict,so the block building facade commercial billboards design and reform is imperative.Harbin City Chinese Baroque Street commercial building facade signs due to the disordered design,quantity,large scale,complex content and coupled with poor management,not only broke the facade of the visual balance,also affected the cultural atmosphere of the building facade.Therefore,designers should be from the perspective of architectural aesthetics and commercial aesthetics of design specification of the continuation of the cultural atmosphere of the Harbin City,the Baroque blocks and make the design of building facade signs not only conforms to the formal beauty,and full of humane care.In addition,the designer in the design should also be based on the coexistence of the facade and the commercial signs,in color and texture design as much as possible consistent style,signs set density is relatively low,and lighting design should conform to Harbin the Baroque building blocks of vertical surface and cultural style.In brief,this paper from the point of view of the design of through analysis the current situation and existing problems in Chinese Baroque facade blocks commercial advertising board design of Harbin City,find out the design principles and methods,the use of case studies and the practical strategies of the district building facade commercial billboard design,which provides the detailed theoretical basis for the future of the regional advertising design and commercial development and district historical culture inheritance.