| Modern consumer society has promoted the rapid development of commercial architecture,and also promoted the prosperity of the advertising industry. Commercial buildings need commercial advertisements to decorate the the elevation and to create an exciting and lively atmosphere.However,indiscriminate expansion of the ads has become a kind of visual pollution,and led to a certain impact on the livelihood of people.The initial points out that many of the ads on the elevation of commercial buildings,are disorder and bad,and to some extent analyzes the cause of multiple reasons for this situation.And through the questionnaire survey,field research and other means to select some excellent commercial buildings,from visual psychology, facade composition,color and other aspects,analysis and summing up a number of advertising and commercial building facade of the principle of co-existence:the principle of uniformity;master-slave principle;the principles of diversity;dynamic equilibrium principles;of the principle of fine and so on.Commercial building facade for the ads made a preliminary exploration of the design:first,to analyze the building in which the characteristics of the regional environment,in accordance with different regions and regional planning requirements of the overall building style and texture to determine the new style of commercial building facades and attached to the facade design of the advertisement;Secondly, summed up the posters in the main facade of the set method of advertisement; preliminary in certain circumstances as well as building facade building the overall image can design ads,and ads can also be architecture design;Finally,at the elevation of commercial building can make comprehensive use of high-tech approach,resulting in a more dazzling and diverse image of commercial building facades,a new image of the face of the city.Finally,the author under the guidance of instructor participation on behalf of the Baoji Chichiawan another transformation of the old city along the road building business center facade design,a specific law on the part of building design in the integrated application.The research value of this article is that advertising and commercial building facade of the principle of co-existence and design method of a preliminary study for future commercial building facade to provide a basis for detailed information,which are useful and have practical significance. |
