Competitive Strategy And Implementation Plan Of FN New Energy Bus Operating Company

After many years of study on new energy alternative to replace oil and on mature automobile manufacturing technology,many scientists at home and abroad developed the new energy vehicle.It not only reflects the objective fact that people are paying greater attention to the increasing global environmental problems,but also represents a new development direction of automobiles in the future.As a sub-market of new energy vehicles,new energy buses have been strongly supported by policies and achieved rapid development in the process of urbanization and the welfare wave of new energy vehicles.The market-oriented operation level of new energy buses has surpassed most developed countries.Many service-oriented enterprises of new energy buses have emerged in this process.The vigorous development of new energy bus industry has provided strong support for the progress of new energy science and technology in China.At the same time,the new energy bus market is in an uptrend of benign competition,and the requirements for the industry and companies are gradually increasing.In order to survive and sustain the rapid development of the new energy bus industry,the company should not only consider its own situation,but also use the strategic development perspective to observe the overall situation,and make in-depth analysis and detailed layout.This paper takes FN New Energy Bus Operation Company as the research object.FN New Energy Bus Operation Company is a rare company that purchases new energy buses as heavy assets.The company also has technical monopoly such as "Intelligent Carpooling Platform" which contributes the firm's survival in the tide of new energy vehicles.At present,the company has encountered chock point in the process of development,so it has become a matter to be solved so as to find a new development direction,maintain firm's long-term and sustainable development,and implement a new feasible strategy.First of all,this paper analyzes the macro-environment of policies,economy,society and technology of new energy vehicles and new energy buses through PEST analysis model in management,and the industry environment of the company through Michael Porter's five-force analysis model.It clears up the overall external situation of the company.Secondly,combining with the analysis of macro-environment and industry environment,three possible strategic principles are put forward: cost-leading strategy,differentiation strategy and specialization strategy.Through the analysis of these three strategies,the executable schemes of cost-leading strategy and differentiation strategy are finally determined.Finally,on the basis of establishing the strategic direction that the company should adopt,this paper discusses the necessity of operating optimization and efficiency optimization for the company to implement cost-leading strategy and differentiation strategy,and analyzes many problems existing in company's operation and management which can not support future development direction and operation efficiency.Combining with the goal of cost-leading strategy and differentiation strategy,this paper puts forward operational and implementation schemes,aiming at solving the problems of operation,management and efficiency existing in reality.At the end of this paper,three core businesses of FN company(scenic spot through train,intelligent vehicle of pick-up and transfer machine,commuting to and from work)are modeled by existing statistical data.It provides the operational vehicle dispatching model supported by data model and the location model of business point for the company's vehicle dispatching,and improves the integration of vehicle dispatching and vehicle management and operation.Body efficiency enables the company to support the implementation of cost-leading strategy and differentiation strategy with a more efficient attitude.