Application Research Of Suzhou Cultural Elements In Packaging Design

This article is related to the research and design of Suzhou's regional cultural elements applied to the brand“SANWANCHANG”Biluochun series packaging design.Incorporate local cultural elements on the basis of Suzhou tea culture,and then establish consumer objects in combination with market economy needs to enhance market brand competitiveness.Suzhou's unique geographical and cultural environment provides a strong advantage for the Biluochun tea industry,but there are still some defects in the design of tea packaging.Packaging design also needs to incorporate art and culture into the function of beautifying products.Therefore,this paper combines Suzhou humanities history,dialect culture,architectural features and other elements,so that packaging design does not stay at the material level,should go deep into the spiritual level,so that brand packaging is more meaningful.These not only promote the brand culture of the company,but also facilitate local cultural propaganda.In contrast to the status quo,in the process of using regional elements,most products have cultural blind confusion,excessive packaging and other issues,which are not conducive to the long-term development of packaging.Therefore,we can't stand still,constantly update our concepts,innovate and improve,conform to the aesthetic standards of our generations,conform to today's consumer concepts,and let Suzhou cultural elements better adapt to the market and expand brand awareness.