Application And Research Of Regional Culture In Packaging In Hunan

"Xiaoxiang eight scene", as a kind of has a deep historical and cultural connotation and rich landscape features of the landscape culture, and to future generations left a precious spiritual wealth and cultural heritage. Xiaoxiang scholars of the beautiful scenery, the verses of indifferent, xiaoxiang specific life scene and quiet landscape, nature, still, valentine’s spirit temperament, constitute the main of the hunan culture connotation and essence. Issues around the theme of "xiaoxiang eight sights" culture elements for a specialty packaging integration design, establish a brand image of culture, highlight product humanities connotation and culture, pay attention to the return of traditional culture, through the local packaging good design to enhance brand image, make the packing more features, innovative and forward-looking. Reflect a kind of art atmosphere, have a tao and zen, endowed with profound cultural connotations. Give consumers the feeling that find everything new and fresh. At the same time, it brings a whole new xiaoxiang impression. Traditional regional culture with the combination of contemporary design concept, make a traditional and modern combination of new exploration.Firstly the topic background and the "xiaoxiang eight sights" culture an introduction and analysis, thus the selected topic content is based on "eight scene" on behalf of the hunan local products packaging design. Analysis of domestic and foreign research present situation and the level of some drawbacks and specialty packaging design on the market today. Followed by the description of this graduation design creation,"xiaoxiang eight scene" brand of creativity and design, including the brand positioning, the logo design, the standard color design; Visual element to draw on the creativity and design, including design technique, the composition way of layout, color, text. Packaging structure design, including the structure of creativity, and integration of packaging box design, display effect design, and so on. And one by one analysis of the "eight sights" design creation process. Again is the graduation design this research as an opportunity, based on the study of Chinese traditional culture, the "xiaoxiang eight sights" culture, tao and zen culture, contemporary design theory research and practice to make graduation design creation has a certain cultural connotation.