Research On Local Product Packaging Design Under The Background Of Regional Culture

Native product packaging design is an important part of packaging design,which not only benefits the development of local products,but also promotes the regional culture.Therefore,under certain regional cultural backgrounds,the packaging design of native products should extract and apply local characteristic cultural elements to highlight the excellent characteristics of native products,and play the role of regional cultural connotation expression and the establishment of the image of local products.Therefore,the subject explores the application of regional culture in the design of native products packaging as a theoretical basis,and takes Yancheng native products Shouwu as a practical research object,explores the characteristics of Yancheng regional culture and the origin and development of its native Shouwu,and its packaging design.Market status analysis and problem summary.In order to facilitate the complete research of the system,the development of the“Shenan”brand was carried out on Yancheng Shouwu.Through the analysis of examples,the application methods and principles of regional culture in the design of unearthed packaging are explored.In the practice part,the Yancheng“Shenan”Shouwu native product category was determined,and the Yancheng regional culture was integrated into the “Shenan” Shouwu native product packaging design practice,hoping to pass Yancheng regional culture and Shouwu native product packaging design.Organic integration,promote their respective development,and provide some reference for the personalization of Yancheng native product packaging design.