Packaging Innovation Design Of Suzhou Wine Series

Jiangsu is one of the important birthplaces of ancient Chinese civilization,and has long been the center of Chinese civilization.Over the past 2000 years,more than20 dynasties and countries have established capital in Jiangsu.The long process of civilization has created rich historical and cultural connotations and unique regional characteristics of Jiangsu.In 1950 s,the human Aphis monkey fossil found in Xia Cao Wan area in Sihong showed that the history of ancient Jiangsu's wine making civilization can be traced back to hundreds of thousands of years ago.Therefore,it has created many famous liquor brands in Jiangsu Province,such as Tang Gou liquor,modern world wine,the Yanghe River wine,double ditch wine and so on.Among them,the the Yanghe River wine factory which produces the blue classic series of wine in the Yanghe River is the most famous liquor and the most famous liquor factory in China.With the soaring stock price of Guizhou Moutai Limited by Share Ltd in recent years,the competition in the domestic liquor market is hot again,and the brand of Jiangsu liquor has gradually realized the importance of packaging marketing.Famous liquor factories in Jiangsu province have seized the liquor market,created brand image,and developed rapidly in the field of liquor products sales and packaging in Jiangsu.Although the the Yanghe River wine factory has been bought by the the Yanghe River liquor factory,the Soviet wine has always been unable to be known as the the Yanghe River blue classic.It can only be seen behind the blue classic series in the Yanghe River.In the end,the lack of the wine is not the quality,but the lack of quality.Creative packaging and clear positioning of different markets.Therefore,how to create liquor brand with local characteristics and cultural connotation in Jiangsu is the important goal and direction of this topic.This paper first reviews the development history of liquor packaging design,and the influence and significance of regional culture and Chinese liquor culture on liquor packaging design.Secondly,using the method of combination of empirical analysis and comparative analysis,this paper makes a comparative study on thedomestic and foreign excellent liquor packaging design and Jiangsu liquor packaging design,and draws a conclusion that different regional cultures produce different ideology.Different ideology endows liquor packaging with different cultural connotations.Finally,on this basis,the regional cultural elements of 13 cities in Jiangsu province were analyzed and refined one by one,and the application of regional cultural elements in the packaging innovation design of Suzhou wine series was explored.