Packaging Design Research Based On Regional Culture

The thesis mainly studies the application of regional culture in packaging design and explores methods of packaging design that are suitable for Bamin Gold taking the real design example of Bamin Gold’s series packaging as an entry point. The value of cultural innovation is reflected in the paper to win a better investment market through inheritance and development of Bamin regional culture. First, I simply introduce current application situation that regional culture has been used in packaging design and discuss the influence that internationalization has exerted on regional culture and artistic value of regional culture. Second, the cultural background of the brand Bamin Gold and the embodiment of characteristics of Bamin’s regional culture is introduced to analyze the positioning of packaging design and consumption pattern of Bamin Gold, thus conducting relevant researches about packaging design principle and value of Bamin Gold. Finally, the thesis analyzes the elements that Bamin regional culture is reflected in the packaging design of Bamin Gold and design according to consumer’s cultural identity and emotional connection from the aspects of brand identification, supporting graphics and packaging structure to promote the cultural value of Bamin Gold packaging design.