Research On Development Strategy Of ZHTX Company

Radiation processing is the longest application time and most mature technology in China's nuclear technology application industry.Radiation-using radiation has cobalt-60 radiation source gamma irradiation and accelerator electron beam or x-ray irradiation.The research and use of accelerators in our country started relatively late.Currently,most of the radiation processing market uses cobalt-60 radioactive sources.ZHTX is a monopoly enterprise that provides domestically produced industrial Cobalt-60 radioactive sources for China's irradiating stations.It has occupied 70%of the domestic market except imported cobalt sources.In recent years,many national policies clearly support the development of the nuclear technology application industry,and the opportunities for the development of the ZHTX have been provided by the opportunities for the nuclear power and its industrial chain to go out under the National Belt and Road Strategy.However,due to continuous breakthroughs in accelerator technology,many of its advantages in irradiation pose a threat to the cobalt-60 radioactive source market.Coupled with the country's restrictions on newly-built irradiance stations,sales of cobalt sources have declined in recent years.How to use the company's internal and external environment to use its own advantages and external opportunities to determine the company's development strategy,so as to avoid external threats and their own deficiencies,has become the most important topic in front of the company's management team.This article takes ZHTX company as the research object,combines strategic management theory,uses PESTEL analysis method to analyze the macro factors of ZHTX company's politics,economy,society,technology,environment,law and other aspects,using Porter's five force model from the industry.Existing competitors,potential entrant threats,alternative threats,bargaining power of suppliers,bargaining power of purchasers,etc.combined with the company's internal resources to conduct a more detailed analysis of the company's internal and external environment.Through the SWOT matrix analysis to identify ZHTX's own strengths and weaknesses as well as the opportunities and threats it faces,apply expert judgment method combined with strategic positioning and action evaluation and QSPM quantitative matrix analysis and determine the company's development strategy as follows:Mainly based on international market development strategy,supplemented by domestic market penetration strategy.Finally,it proposes ways to implement the international market development strategy and the implementation of the domestic market penetration strategy,as well as measures to optimize the organizational structure,strengthen nuclear safety and cultural development,and strengthen technical security and human resources protection.Through the research on the development strategy of ZHTX,it provides a reference for the development direction of the company and provides suggestions for the smooth implementation of the company's development strategy.