Study On The Competitive Strategy Of Wind Power Business Of H Power Generation Company

The electric power industry has a close relationship with the development of social economy.As a basic industry of national economy and a pillar industry,it is affected by national policies,technological level and industrial synergy.For a long time,thermal power used to be the main source of electricity in China.Under the environment of rapid economic development,the consumption of resources is increasing,aggravating the resource strain,and the problems of climate change and environmental pollution are becoming more and more prominent.The pressure of environmental protection is increasing gradually.In order to change this situation,adjust the electric power structure,accelerate the process of China from a power country to a power country,it is appropriate to vigorously develop the new energy industry.In the new energy industry,wind power has important characteristics such as promoting economic development,increasing employment,improving the environment and reducing dependence on fossil energy.It has become an important force in promoting energy transformation,ensuring energy security,driving economic prosperity and maintaining social stability.Looking back,the year 2020 is an unusual year for the wind power industry.In the window period of onshore wind power project price regression and cheap Internet access,the country’s wind power enterprises started the "rush to install" prelude,so that the large-scale interconnection of onshore wind power projects will be completed by the end of 2020,and the final task of the "13th Five-Year" will be successfully completed.Steering into the "14th Five-Year" period,"30·60" carbon peak and carbon neutrality commitment,for China’s new energy leapfrog development sounded the horn.Wind power will move from the "large-scale development" stage to the "high-quality development" stage.However,there are still many problems in the development and utilization of wind power business in China and even in Sichuan,such as the pressure of land environmental protection and limited delivery,which limit the development of wind power industry.H Power Generation Company is a state-owned enterprise specializing in the development,construction and operation management of new energy projects.At present,the company has wind power business section and photovoltaic business section.In the wind power business,H Power Generation Company has maintained the leading position of the first in operating efficiency and market scale in Sichuan Province.In 2021,the era of comprehensive parity and competitive bidding in the wind power industry comes,and the dividend of the wind power business of H Power Generation Company is gradually reduced by the national policy.Under the "30·60" carbon peak and carbon neutrality strategic goal,the development of wind power business is further encouraged.The wind power business of H Power Generation Company is facing severe competition dilemma under the new situation.Based on the analysis of the internal and external environment of THE wind power business of H Power Generation Company,this paper concludes the opportunities and threats of the external environment as well as the advantages and disadvantages of the internal environment under the new situation.Summarized H in the process of the rapid development of wind power generation company business experience and the insufficiency,on the theory of strategic management and porter five models,EFE matrix,IFE matrix,SWOT matrix,QSPM matrix,such as research tools for research and analysis,finally choose the cost leadership strategy,make the H power companies adapt to the new environment,in the wind business in alignment with the new breakthrough,Maintain market advantage,in the "14th five-year plan" period,grasp new opportunities,show new achievements.