Research On Marketing Strategy Of Architectural Decoration Company A

Domestic architectural decoration industry enterprises in 2018 for 14.5,about 17 million workers,industry output value has exceeded 4.5 trillion yuan,with the gradual improvement of the level of consumption,building decoration industry did the growth rate of around 15% a year,has good market prospects and development space is huge,favored by many investors also intensifies the competition in the industry.Marketing strategy is an enterprise's overall planning and assumption of marketing in a certain period in order to achieve its overall planning and strategic objectives.It is an important strategic support for enterprise strategy.With the advent of the Internet + era,the Internet marketing era is deepening,the market further segmentation,more and more attention by enterprises.This paper takes A architectural decoration company as the research object.Currently,this company ranks the fourth in the domestic architectural decoration industry and is the best in the architectural decoration industry.As an early listed private enterprise in the architectural decoration industry,it has accumulated rich experience in enterprise management and marketing,and has made certain contributions to the development of architectural decoration industry.However,just like other enterprises,they will be "eroded and affected" by various environmental and factors in the process of development.In addition,their business management ideas cannot keep pace with the changes in the situation,and their risks and shortcomings are gradually emerging.In order to maintain A clearer business idea and constantly revise the direction for the company's development,A building decoration company needs A more robust marketing strategy to ensure continued growth in the future market segments where competition is more incentive and continuously enhance the competitive strength in the industry.First of all,in this paper,by collecting relevant data,the data of comparison and combined with own work experience,experience of building decoration company A comb summarized present situation and the problems existing in the marketing strategy,the development trend of the main problems and change,competition of comb,for enterprises to choose the appropriate market segment,choose target market customers and promote self-marketing analysis lay the foundation.Secondly,after analyzing the current situation and problems,the reasons behind and possible risks are analyzed in detail under the framework of STP marketing strategy theory.By using the SWOT analysis tool and combining the industry environment and internal resources of the company,this paper analyzes the advantages,disadvantages,opportunities and threats faced by A building decoration company.Finally,combined with the current decoration industry market situation and competitive situation,the development of A building decoration company's marketing strategy and safeguard measures.Through the market segment of the industry,analyzes the present major weaknesses,"suit the remedy to the case" that is suitable for the development of the company marketing strategy,and then through A series of security measures,will make A building decoration company sales revenue structure more reasonable,improve profit margins and market share at the same time,further enhance the ability against market risk,under the premise that ensure both advantages do healthy development.In summary,starting from the research on the marketing strategy of A architectural decoration company,this paper repositions the company's marketing strategy by analyzing the industry market segmentation and the advantages and disadvantages of A architectural decoration company.Insight into the industry development opportunities ahead of time: from the labor-intensive secondary industry to the new service industry transformation,from the traditional low technical content,manual work to the development of intelligent assembly oriented enterprise development positioning,which also indicates the direction of the enterprise's marketing strategy.It is expected that appropriate analysis and Suggestions will be put forward for the further development and expansion of A building decoration company in the fierce competition market environment.At the same time to the construction decoration industry enterprises in the new era of transformation and upgrading,establish a sense of service,make a reasonable marketing strategy to provide reference.