Research On Marketing Strategy Optimization Of Beijing A Building Decoration Company

In recent years,China's architectural decoration enterprises are faced with the dual pressures from the environment and the internal enterprises.As far as the comprehensive situation is concerned,the number of enterprises is too large,the supply exceeds demand,and the market competition is cruel.At the same time,most of China's architectural decoration enterprises have many historical problems,lagging reforms,inactive mechanisms,and rigid systems.Moreover,due to the imperfect corporate governance structure,inflexibility of constraints and incentives,and poor innovation capabilities,The loss of senior management talents is serious,management is extensive,and the phenomenon of high output value and low income of enterprises is widespread,and enterprises face unprecedented challenges.Can Beijing A Building Decoration Company effectively reduce the adverse impact of external environmental changes on the company itself,effectively implement marketing strategies in a changing market,and enhance the market competitiveness of enterprises,which will affect the future survival and development of the company.major.Beijing A Building Decoration Company needs to make certain strategic adjustments according to market changes and the characteristics of the company itself,to segment the market and focus on adjusting the company's marketing strategy,so as to strive for a favorable position in the building decoration market.This paper takes the analysis of the current development status of the building decoration industry as the starting point,based on the theory of enterprise strategy and marketing,and takes the strategy of Beijing A Construction Decoration Company to improve marketing ability as an example.Combined with the problems in the marketing of Beijing A Building Decoration Company,it focuses on the marketing strategy and optimization ideas of Beijing A Building Decoration Company,proposes the implementation method of targeted marketing,and studies and explores the countermeasures to strengthen marketing.To improve the company's competitiveness,it also has certain reference to other construction companies.I hope that the building decoration enterprises have certain guidance and reference significance in the promotion of marketing power.