| The Times are progressing and developing rapidly.While people are enjoying increasingly rich material life,their pursuit of spiritual world enjoyment is also increasingly prominent.Tourism and the choice of regional cultural products have become fashionable.Based on this,the competition among regional cultural products also evolves from the competition of using functions to the competition of creative designs such as product functionality,appearance,color and cultural connotation.Therefore,based on the theme of culture,through creative processing,product design with commodity value emerges at the historic moment.Such products are collectively referred to as cultural and creative products.Tourism cultural and creative products are one of the important branches of cultural and creative products,with regional,story,diversity,uniqueness and other characteristics.This topic takes the tourism cultural and creative products as the research subject,and takes the northeast regional culture as the background.And to find a breakthrough,with the characteristics of tourism culture as a creative model,fully explore the tourism cultural elements in northeast China,and extract the representative cultural symbols.Through the analysis of excellent design cases at home and abroad,the common features are retained.Integrating the characteristics of cultural and creative industries in northeast China,the product design of cultural and creative industries is introduced into the application design with points and areas.Finally,the unique cultural and creative tourism products are designed to inject vitality and vigor into the tourism industry in northeast China,promote and improve the development of the industry chain of the tourism industry in northeast China,and comprehensively revitalize the economy of northeast China.The research on the design of tourism cultural and creative products in northeast China is mainly divided into the following chapters:Chapter 1: introduction elaborates the research background,research purpose,research method and research status of this topic,aiming to raise questionsChapter 2 :giving an overview of the regional culture in northeast China,defines the concept of regional culture,analyzes the formation reasons and characteristics of regional culture,and summarizes the culture in northeast China from six aspects: ecological characteristics,border characteristics,historical characteristics,red characteristics,recreational characteristics and cultivation characteristics.Chapter 3: introducing the current situation and development of tourism cultural and creative products,mainly elaborating on the concept of cultural and creative products,the current situation of China’s cultural and creative industry and the current situation of tourism cultural and creative products in northeast China.By analyzing the cultural and creative cases of museums in northeast China and the development of foreign cultural and creative industries,the breakthrough point and development direction of innovation research are sought.Chapter 4: putting forward the design principles of excellent regional cultural and creative products through the case analysis of domestic and foreign tourism cultural and creative products and the enlightenment brought by it.Chapter 5: using the creative methods,demand analysis and design methods of cultural and creative products of northeast regional characteristic tourism,to find out the path suitable for the design of cultural and creative products of northeast region.It is expected to contribute to the research and development and promotion of tourism culture and innovation in northeast China,and to the revitalization of economy and development in northeast China. |