Research On The Design Of Cultural And Creative Products Based On Cultural Ergonomics And Kansei Engineering

With the in-depth development of the diversification trend of products in the modern consumer market,the integration of cultural elements into product design has become the design trend of the global market,and has also put forward new requirements for related cultural and creative product design.Cultural and creative product design not only needs to fully understand and interpret the cultural connotation of regional culture,but also transform it into design elements.At the same time,the design of cultural and creative products also needs to meet the consumer's subjective demand preference.This paper will select the purple clay teapot as a cultural sample,use cultural ergonomics theory to sort out its development history and cultural context,and summarize the three levels of the design of the related products of purple clay teapot,based on the sensible engineering method and eye tracking technology.The subjective styling preference of the user's purple teapot is studied,and the user's visual attention preference,subjective image preference and beauty preference are obtained.Combined with the cultural sustainable development requirements of purple clay teapot,the cultural ergonomic situation and the user's subjective preference are combined.Design strategies and apply to relevant cultural and creative product design practices.The main work of this research is divided into the following aspects:First,the cultural ergonomics theory is used to construct the cultural situation of the development and evolution of purple clay teapot,and the overall cognition of the historical evolution of purple clay teapot is formed.Combined with the emotional design theory,the three cultures levels of purple clay teapot related cultural and creative product design are summarized to promote the interpretation of cultural connotations and the transformation of design features;Secondly,the purple sand teapot sample was selected for eye tracking experiment.The eye tracking interest area was divided according to the modeling elements,and the user's visual attention preference was studied by analyzing the eye tracking data of each modeling element;Thirdly,using the method of perceptual engineering,the user's subjective evaluation information on the overall shape and various modeling elements of the purple teapot is obtained through subjective questionnaire research.Through the correlation analysis of the data,the user's subjective image preference and subjective beauty preference are obtained.And combined with the user's visual attention preferences,to guide the creation of cultural products.