Research On The Value Of Cultural And Creative Products Based On Life Context

Nowadays,under the dual guidance of national policy and market economy,China's cultural and creative products show a variety of complex states and trends.In order to maximize the value transformation of literary products,it is necessary to add life-oriented design on the basis of culture and the core of creative ideas,in order to embody the humanization of design and meet the needs of mass consumption.Now is the 21st century of rapid development,the values of mass groups also change with the change of social structure.Diversified values make cultural and creative products,a leisure consumer culture,come into being and develop.In art galleries,museums,the Palace Museum and Disneyland and other tourist attractions,there will always be a variety of peripheral creative products related to its theme.The design of these products has changed its essentially invisible cultural content into commercialization,and given its intellectual property protection,which has better promoted the development of creative design.In the form of commercial products,combining with the theme of creative design:"life"as the theme of the living context,it increases the market potential,creates economic benefits,enhances the soft power of national brands,and reflects the humanistic value,aesthetic value,cultural value,economic value and dissemination value of cultural and creative products.Through the research of cultural creative product design,this topic guides the application of creative design in daily life,and penetrates the concept of industrialization and activation of culture.Through the anatomical analysis of the concept of combining culture with product value,cultural creative products can play a good role in the field of art design.