| Intangible cultural heritage is a precious treasure with a long history of the Chinese nation,a treasure of national spirit,and an important part of national culture.In recent years,the state has successively issued relevant policies to protect and inherit intangible cultural heritage,and Duntou blue art,as a key intangible cultural heritage in Guangdong Province,has strong regional and high cultural value.Today,Duntou blue dyeing and weaving culture is facing many challenges and the risk of extinction.In order to revive and develop Chinese culture,it is necessary to strengthen the protection of intangible cultural heritage,inherit and revitalize it in a timely and effective manner to ensure its long-term existence.This paper conducts research on the cultural history,artistic value,and technical process of Duntou blue,discusses the innovative design strategies of traditional skills and modern products through the perspective of new context theory,and combines the artistic characteristics of Duntou blue,an intangible cultural heritage,with the design elements of cultural and creative products.design.The development and innovative design of intangible cultural and creative products play an important role in the protection of inheritance of intangible cultural heritage and the promotion of regional spirit.In the context of the new context,combined with the specific development status of Duntoulan intangible cultural and creative products,the innovative development of intangible cultural and creative products is discussed.The importance and necessity of cultural and creative products. |