Research And Practice On Design Of Contemporary Headquarters

With the economic globalization,logistics and Internet technology development,enterprise production and management has long been no geographical limitations,the scale continues to expand,increasing branches,the formation of a network of corporate structure.According to the questions raised,the logic of the research and practical application is in depth.Combing the development of corporate headquarters building context,and the recent corporate headquarters building case classification,comparison,induction,and select the characteristics of the case to be reviewed.And then summed up the common ideas of corporate headquarters architectural design.First of all,the article from the perspective of architecture and socioeconomics,combing the development of corporate headquarters building context.Through the longitudinal comparison,sort out the evolution of corporate headquarters building process,for the contemporary social environment of the corporate headquarters architectural design to provide entry point.Secondly,through the actual case in recent years,this paper analyzes and summarizes the architectural design of the corporate headquarters from the aspects of site selection strategy,layout strategy,office space characteristics,external image characteristics and landscape strategy.So as to get the design idea and strategy of contemporary enterprise headquarters architectural design.Then,the paper tries to summarize the main creative ideas of the architectural design of the enterprise headquarters.From the enterprise characteristics,corporate values,business management,business development and new office model and other aspects of corporate headquarters building summary of ideas.In the end,the author designs the design scheme and strategy of Dongfang Yuhong R & D headquarters,and introduces the design ideas and strategies of the previous research and introduces the creative ideas of the architectural design of the corporate headquarters.