Research On Design Strategies And Development Trend Of New Technology Enterprise Headquarters

With the rapid development of economy,a diversified demand for headquarters of those technology companies has been accelerated.Nowadays large domestic and foreign technology companies have begun to build new headquarters to meet their own needs.Compared with common office buildings,corporate headquarters is such a kind of architecture that is with strong brand attributes and unique space experience to impress employees and partners.The design of these new technology enterprise headquarters seems to be bold and avant-garde,trying to lead the trend of age,for the sake of not only expanding the scale of enterprises and showing the strength of enterprises and the image,but also exploring new business models,in order to improve their own competitiveness.The main purpose of the thesis is to study the design strategy and development trend of new technology enterprise headquarters.The first chapter makes a basic elaboration of the science and technology enterprise headquarters research background,related concepts,research object as well as research status in China and abroad.The second chapter studies the development of science and technology enterprise headquarters by analyzing the composition and classification of traditional science and technology enterprises,the related office space and model,the composition and classification of the headquarters of science and technology enterprises and the analysis of the current situation and problems of the construction of science and technology enterprises in China.The third chapter studies the characteristics of the new science and technology enterprise headquarters,and discusses the factors that affect the design of the new headquarters.The fourth chapter is the core of the thesis.Through the research and the interpretation of the enterprise headquarters case,this chapter discusses the design strategy of the new technology enterprise headquarters.The fifth chapter analyzes the new factors facing the development of the headquarters of the science and technology enterprise,and makes the forecast and prospect of the development trend of the headquarters building.